Alistair Gould

Capital Markets • Technology • Investing •

I work with individuals, founders, and institutions navigating markets, strategy, and investing. I apply the same principles across two distinct contexts.

For Individuals -> For Companies ->

For Individuals

Investing clarity built from first principles.

I help individuals and business owners think more clearly about money and investing, and make better long-term financial decisions.

Investment advisory
Practical frameworks & tools
Masterclasses on money and investing
Unstructured Notes newsletter

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For Companies

Clarity and execution across complex business and investment environments.

I support companies as a strategic advisor and operator, across discrete projects and ongoing engagements.

Startup and fintech advisory
Fractional executive roles
Board advisory and governance roles
Venture ecosystem collaboration

Strategy & Advisory ->

How markets, businesses, and financial systems evolve.

I'm an advisor and operator with two decades of experience across investment banking, fintech, and venture-backed startups. My work spans capital markets, technology, and investing.

Today I work with founders, investors, and institutions as a strategic advisor, non-executive director, and fractional executive. I also write Unstructured Notes, where I explore investing, mental models, and the psychology of money.

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Ideas and reflections on investing, decision-making, and financial systems.

Most of my more recent writing is published in Unstructured Notes, where I explore investing, mental models, and the psychology of money - core ideas that underpin my work with both individuals and companies.

Earlier essays are available on Medium, including The Innovator's Burden.

Two decades across capital markets, fintech, and venture-backed startups.

01 Non-Executive Director - OMS Africa

02 CEO-Capital Markets - African Alliance Kenya Investment Bank

03 Co-founder - Tulix (venture-backed fintech)

04 Advisory Committee Member - Nairobi Securities Exchange

05 Director - Kenya Association of Stockbrokers & Investment Banks

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The right starting point depends on where you're coming from. Choose the path that fits.

I occasionally work with founders, investors, and institutions on advisory, strategy, and execution-focused engagements where clarity and decision-making matter most.

Whether you're building personal wealth or navigating a business challenge — there's a place to start.